One of the key partner technologies to blogs is syndication. Syndication, in this sense, refers to publishing your blog (or any other web resource) in one of several standardized formats that can be read and processed by other computers. Syndicating your blog is commonly referred to as publishing a feed.It would be fair to ask, why on earth would I want to do this? The argument is twofold,
- More readers - This allows your readers to access your blog through the increasingly popular channel of feed readers like reddit, Google Reader, or right inside of Mozilla Firefox or Thunderbird. One key difference between surfing the web and using a feed reader is that your posts will arrive like new email in the feed reader of every one of you subscribers - you do not have to hope that they will surf to your site of their own accord.
- More readers - This allows your content and links to your blog to be gathered, processed, and used in new ways. One exciting example is through aggregators. Aggregators bring content together from diverse sources. One interesting example is the Fiji News feed that I put together.
This brings me to my final point - I notice that several Fiji bloggers conspicuously lack feeds to their blogs. Turn on those feeds, my friends, so that Fiji's diverse voices can be heard even louder!